Here’s a selection of my work pathways, clients and projects.
Hi, that’s me!
(At least pre-COVID, when I used to dress-up to go to the office. But don’t worry if we meet, I promise I’ll make an effort and not show up in track pants.)
Brand Management for Actimel and ACTIVIA inclusive marketing strategy and planning, commercial end-to-end management, portofilio & SKU management, campaign execution and tracking and new product development and retail launch.
Marketing communications, event management and PR support for the world’s most wonderful (yes, I am biased!) automotive museum. The true source and origin of my love for brands. (Picture: Paul Hoenhorst)
Support of the oral care team with the launch and in-store promotion of ‘Colgate Max White’. Design and performance analysis of POS tools such as standing POS displays, shelf-hangers and promo packaging.
Strengthening the brand impact through a mono-brand architecture, fuelling the spirit and culture of different entities in one brand profile, translating the positioning in a temporary design and supporting with the launch execution: a wonderful brand and team!
Brand profiling, identity and implementation for the global powerhouse of automotive technologies, initiating a new era of mobility after its merger with TRW in 2013. Awarded ‘Best of Best’ German Brand Design Award for ‘Digital Transformation of the year’. (Picture: Laurie Decroux)
Adaptation of the new Holiday Inn Brand Service Training to meet local needs in Australasia and Japan and deliver a branded guest experience. Development of learning tools and activation on World Smile Day across all hotels in the region.
Account management and extensive brand development for this genuine health spa brand and true home of health, including positioning workshops, brand profiling, naming and brand design.
(Picture: jr-korpa.com)
Account Management, brand structure, positioning and design for the leading Wellbeing & Medical Health Resort in Europe and true icon of Swiss luxury hospitality and health expertise.
(Picture: Nicole De Khors from Burst)
Account Management, Brand Architecture, Brand Positioning and Design Development for the world’s leading manufacturer of stainless-steel containers. Never would I have thought that the container business is so much fun! (Picture: @danielcgold)
Here’s a selection of some of my work experience, clients and projects.
Adaptation of the new Holiday Inn Brand Service Training to meet local needs in Australasia and Japan and deliver a branded guest experience. Development of learning tools and activation on World Smile Day across all hotels in the region.
Brand Management for Actimel and ACTIVIA inclusive marketing strategy and planning, commercial end-to-end management, portofilio & SKU management, campaign execution and tracking and new product development and retail launch.
Marketing communications, event management and PR support for the world’s most wonderful (yes, I am biased!) automotive museum. The true source and origin of my love for brands. (Picture: Paul Hoenhorst)
Support of the oral care team with the launch and in-store promotion of ‘Colgate Max White’. Design and performance analysis of POS tools such as standing POS displays, shelf-hangers and promo packaging.
Strengthening the brand impact through a mono-brand architecture, fuelling the spirit and culture of different entities in one brand profile, translating the positioning in a temporary design and supporting with the launch execution: a wonderful brand and team!
Brand profiling, identity and implementation for the global powerhouse of automotive technologies, initiating a new era of mobility after its merger with TRW in 2013. Awarded ‘Best of Best’ German Brand Design Award for ‘Digital Transformation of the year’. (Picture: Laurie Decroux)
Briefing and steering of a national brand awareness campaign delivered online through display, paid social and programmatic and supplemented with PR activation. (Picture: Tony Webster Minneapolis, Minnesota)
Account management and extensive brand development for this genuine health spa brand and true home of health, including positioning workshops, brand profiling, naming and brand design.
(Picture: jr-korpa.com)
Account Management, brand structure, positioning and design for the leading Wellbeing & Medical Health Resort in Europe and true icon of Swiss luxury hospitality and health expertise.
(Picture: Nicole De Khors from Burst)
Account Management, Brand Architecture, Brand Positioning and Design Development for the world’s leading manufacturer of stainless-steel containers. Never would I have thought that the container business is so much fun! (Picture: @danielcgold)